The Dinosaur Model Kits of the 70’s
To this day I still have the same kits from when I was a little kid in the 70’s.
The PREHISTORIC SCENES kits were a whole drama created by the AURORA PLASTICS CORPORATION where cave men (and cave women) lived alongside dinosaurs and other beasts, all struggling for survival in a threatening, volcano-erupting primordial world.
A Brief History:
The AURORA Plastics Corporation of Long Island, NY produced many different hobby kits and toys since the late 1950s. Their monster models were a huge success during the “Monster Craze” of the early 1960’s. For the 1970’s, AURORA was looking to strike lightning twice basing a line of plastic models on a subject just as popular as monsters: dinosaurs!
However, by the Seventies, a changing toy market emerged where boys were going from model-building to playing with dolls, sorry- “action figures”- like G.I. Joe. AURORA needed to adapt to survive and to evolve with the market so they developed the PS line as a model kit/playable toy hybrid- you snapped them together and then you could play with it since moving parts like arms, legs and heads were designed into each model. The sales of the initial line were successful enough to warrant AURORA to continue to make other PS kits bringing the line up to a total of 17 kits. The AURORA’s PREHISTORIC SCENES line of model kits were made from 1971 until the closing of the company in the mid-Seventies.
I was just three years old when the PREHISTORIC SCENES first came out in ’71 and, seeing them up on a neighborhood variety store shelves with their fantastically enticing box artwork showing the timeless dramas of survival in prehistory, I was hooked.
In fact, I believe my first self-empowered act of wanting something and obtaining it happened right there and then because, after a bit of diplomatic negotiations with my mother (i.e. whining & crying), I walked out of that store with one of the first PREHISTORIC SCENES kits, the ALLOSAURUS.
From then on I thought that the PREHISTORIC SCENES kits were the absolute end-all-be-all of dinosaur toys.